My Experience – rozsedgwick

Professional Experience

Marketing Leadership

Global Marketing Director
FT PROFESSIONAL, LONDON (UK)
Managed a global team of product, regional, customer and digital marketers, fostering collaboration and alignment to drive growth for the Financial Times business subscription solutions. Led the rebranding of FT Professional (Jul 2023) alongside my team and other expert teams, enhancing market differentiation and portfolio selling potential across the Financial Times business units.
Senior Vice President – Global Head of Marketing
ARGUS MEDIA, LONDON (UK)
Transformed silo-ed functional and regional marketing groups into a unified high-performing global marketing team to support the company’s business and revenue goals. Created alignment across multiple business functions and initiatives. Implemented marketing contributed revenue targets and surpassed YOY.
Head of Global Product and Solutions Marketing
S&P GLOBAL PLATTS, LONDON (UK)
Led the Product and Solutions Marketing team responsible for building personas, sales enablement, content assets, and messaging to support campaigns as well as events. Developed and ensured continuous performance improvement through implementing product marketing best practices and designing repeatable processes and templates
Marketing Director – APN Online
APN NEWS AND MEDIA, AUCKLAND (NZ)
Created strategies and compelling campaigns to drive business objectives – ensuring consistency of messaging, brand integrity, customer satisfaction and customer acquisition/retention goals are attained. Managed and prioritized site enhancements based on analytics, user experience, advertiser needs and business objectives.

Product Marketing

Global Product Marketing Manager – Oil
S&P GLOBAL PLATTS, LONDON (UK)
Responsible for driving strategies that demonstrate oil’s relevance in the market by improving customer experience throughout the customer journey, driving acquisition and creating customer advocacy. Contributed to accelerating revenue and brand equity by developing persona enriched industry and market-specific value propositions, messaging and campaigns.
Business Marketing Manager – Classifieds
APN NEWS AND MEDIA, AUCKLAND (NZ)
Created and implemented marketing plans and initiatives to drive advertising revenue for New Zealand’s largest circulation daily newspaper – The New Zealand Herald and Herald on Sunday. Developed compelling acquisition and retention campaigns targeting different customer segments.

Regional Marketing

Senior Field Marketing Manager – EMEA
PLATTS, MCGRAW- HILL, LONDON (UK)
Recommended and delivered go-to-market plans consisting of multi-touch programs to meet business objectives. Proactively engaged with regional sales teams to align marketing activities to drive quality leads into the sales pipeline and advance existing opportunities.
Segment Manager – Mass Markets
MERCURY ENERGY, AUCKLAND (NZ)
Responsible for the Mass Markets segment of the retail business – planned and implemented strategies to ensure gross margin, customer satisfaction, brand perception and customer acquisition and retention goals were achieved

Recommendations

Roz is the most effective product and solution marketing professional with whom I have ever worked, hands down! Not only does she quickly understand how products fit the market and what resonates with customers, but she is extremely proactive and comes up with ingenious ideas how to best communicate solutions that highlight the value they bring. Regardless of the complexity of the solution, she manages to deliver on time and in ways that make significant impact on our ability to market products to existing and new customers. As an example she turned a highly complex data solution that integrated multiple data sets into a visual 360 degree immersive experience that made it very easy to understand the critical market insights that we could deliver. Aside from her professional expertise, she is also one of the most interesting and fun people to work with, and will commit herself completely to achieving the goals set. As a leader she is highly respected and supportive of her reports which always fosters loyalty and a determination to deliver results. I would jump at the chance of working with her again in future.

Roz is a truly exceptional marketing leader. Her in-depth knowledge of marketing combined with her ability to build, lead and develop a team has brought great success. She has achieved significantly positive marketing results, driving revenue growth and customer satisfaction. I know she was sorely missed at S&P Platts and has achieved great things at Argus too

Roz was my line manager for a number of years. I would describe her style as leadership, inspiring and supportive. As the lead product marketer of the team, she provided the right level of support for the different levels of experience across the team. A complex, rapidly changing, and high growth portfolio of products brought with it a lot of demands on the team. Roz was extremely proficient at cutting through the volume of work, determining the best strategy to support the demands of the business, and always providing a pragmatic approach to resourcing and successful delivery. Roz was always approachable when you had a problem or challenge to work through and would take a hands-on approach to resolving issues with you. I can honestly say that the whole team always felt Roz had our backs and provided solid leadership and representation of the PMM function into the business. She was very well respected and regarded within the team. Personally, Roz is the best line manager I have experienced working for in my professional career. For any employer looking for an inspiring leader who knows how to get the best out of people and deliver against ambitious goals in complex high growth businesses I would not hesitate to recommend Roz.

Roz’s flair and ingenuity marks her out as a brilliant marketer. Whether simple internal campaigns to raise awareness on a single issue or hugely complex, strategic pieces with coordination of many components and a variety of goals, her hard work, determination and willingness to make herself available is key to her effectiveness. Comfortable as a leader, a mentor and an individual contributor, Roz is among the most flexible and dedicated people I’ve ever worked with.

Working with Roz was an absolute pleasure—her strategic vision is exceptional. She has an incredible ability to see the big picture. Her leadership and creativity makes her an invaluable asset to any team.

Marketing Awards

360 Data Visualization – S&P Global Platts … Corporate Content Gold Award 2018 – Best use of content in a live or experiential setting
Internal Company Achievements – S&P Global Platts … EMEA MPV Award 2018 | LEAN Champion 2018
Hour Long Letter DM Campaign – Herald on Sunday … RSVP Awards | John Caples Award | Axis Award | Featured in Directory Magazine (UK) Issue 13
heraldjobs.co.nz launch – APN Online … PANPA Marketing Award | INMA Direct Response Marketing – 2nd Place
Tauranga Homeshow Acquisition DM campaign – Mercury Energy … RSVP Award: Unaddressed Mail – Gold | RSVP Award: Lead Generation – Gold

Roz Sedgwick

Roz Sedgwick

Marketing Leadership

Product Marketing

Regional Marketing

Roz Sedgwick

Expertise in leading high performing global marketing teams to deliver strategies and award-winning campaigns that ensure customer retention, customer acquisition and gross margin goals are attained.

Navigation Links

Connect Here